L-Soft Products

Email list management software is used to automate the administration of opt-in email lists, such as email newsletters, announcement lists, discussion groups and email communities. This type of software performs many functions that would otherwise have to be managed manually, including automatic handling of subscriptions, sign-offs, bounces and message archives.

Email marketing software is used to manage and track sophisticated opt-in email marketing campaigns. Email marketing campaigns can range from small-scale promotions to large-scale enterprise campaigns where customer databases are used to carefully target and customize the messages according to each recipient's personal preferences.